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Press Releases

  • WHOLLY® GUACAMOLE Unites with Tajín to Unveil Chile Lime Flavor to Spice Up
    Snacktime
    Wholly Guacamole

    06/16/2025 — ORANGE, Calif.
    The ready-to-eat guacamole brand introduces a zesty new flavor profile
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  • Makers of the HERDEZ® Brand Announce Newest Addition to Mexican Refrigerated Entrées Portfolio
    Herdez

    04/22/2025 — ORANGE, Calif.
    HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce offers a delicious blend of bold spices
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    • MegaMex foods logo.
  • Hormel Foods Provides Over $2M in Products and Disaster Relief Support for California Wildfires

    01/17/2025 — AUSTIN, Minn.
    The company, along with joint-venture MegaMex Foods — the makers of WHOLLY® GUACAMOLE, LA VICTORIA®, HERDEZ®, and CHI-CHI'S® salsa — partner to deliver assistance to communities where team members live and work
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    • Herdez logo.
  • THE MAKERS OF HERDEZ® BRAND BRING HOUSE OF HERITAGE, A VIBRANT AND INTERACTIVE EXPERIENCE IN NEW YORK CITY IN CELEBRATION OF HISPANIC HERITAGE MONTH
    Herdez

    10/07/2024 — New York, NY
    Makers of the authentic salsa brand immerse New Yorkers with an unforgettable experience filled with art, Mexican cuisine and the irresistible flavors of HERDEZ® salsa at Chelsea Market
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  • New HERDEZ® Chunky Salsa Delivers Authentic Mexican Taste Experience
    Herdez

    09/19/2024 — ORANGE, Calif.
    Thick and savory salsa, available in hot, medium and mild, pairs perfectly with tortilla chips for any snacking occasion.
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    • Wholly guacamole products.
  • New National Guacamole Day Survey Reveals Guacamole as a Key Part of Football Game Day Rituals
    Wholly Guacamole

    09/16/2024 — ORANGE, Calif.
    WHOLLY® GUACAMOLE finds that 50% of football fans say their go-to snack on game day includes guacamole or other types of dips
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    • Wholly serrano lime guacamole.
  • MegaMex Foods Launches 3 New WHOLLY® GUACAMOLE Flavors for Foodservice Operators
    Wholly Guacamole

    09/12/2024 — ORANGE, Calif.
    So much flavor, so little prep time.
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    • Wholly avocado bacon burger on a tray.
  • The Makers of the WHOLLY® AVOCADO Brand Join Irv’s Burgers for Limited-Time Offer to Celebrate National Avocado Day, July 31
    Wholly Guacamole

    07/29/2024 — ORANGE, Calif.
    For one day only, guests at iconic Irv’s Burgers can order a WHOLLY® AVOCADO Bacon Burger, receive a free WHOLLY® Smashed Avocado Mini with any purchase and enter to win a year’s supply of WHOLLY® products
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    • Herdez logo.
  • THE LA GALAXY, DIGNITY HEALTH SPORTS PARK AND THE MAKER OF THE HERDEZ® BRAND SPICE UP GAME DAYS FOR FANS WITH BRAND-NEW PARTNERSHIP
    Herdez

    06/05/2024 — LOS ANGELES, Calif.
    Multi-Year Agreement Names the HERDEZ® Brand the Official Salsa of the LA Galaxy and an Official Partner of Dignity Health Sports Park
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    • Wholly guacamole nachos with extra chunky restaurant style guacamole.
  • The Makers of the WHOLLY® GUACAMOLE Brand Introduce Extra Chunky Restaurant Style Guacamole
    Wholly Guacamole

    05/29/2024 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole brand* responds to consumers’ desire for authentic, tableside guacamole flavors at home
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    • Herdez quemada charred salsas with chips.
  • MegaMex Foods Debuts HERDEZ® Quemada Charred Salsas
    Herdez

    05/15/2024 — ORANGE, Calif.
    A line of complex and deeply charred salsas to elevate operators’ menus.
    Read the Release
    • Dona Maria mole rojo authentic mole paste.
  • MegaMex Foods Debuts DOÑA MARIA® Mole Rojo
    Dona Maria

    04/17/2024 — ORANGE, Calif.
    Deliciously authentic mole paste made with foodservice operators in mind
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    • Herdez official salsa and guacamole of the LA Clippers.
  • A Delicious Slam Dunk Combination! HERDEZ® Brand Named Official Salsa and Guacamole of the NBA’s LA Clippers
    Herdez

    03/05/2024 — ORANGE, Calif.
    Authentic salsa brand celebrates partnership by giving fans opportunity to win tickets and merchandise
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    • Wholly guacify pizza.
  • Is a Pizza and Guacamole Mashup the New Big Play for Game Day? The WHOLLY® GUACAMOLE Brand Says Fans Welcome the Unexpected Combo
    Wholly Guacamole

    01/29/2024 — ORANGE, Calif.
    New survey conducted by America’s No.1 refrigerated guacamole finds nearly 60% of consumers open to giving pizza and guacamole a try.
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    • LPGA golfer Megan Khang partners with Herdez.
  • The Makers of the HERDEZ® Brand Announce Partnership with LPGA Golfer Megan Khang
    Herdez

    01/25/2024 — ORANGE, Calif.
    Three-time Solheim Cup competitor joins forces with Mexico’s favorite salsa brand
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    • Wholly guacamole tailGUACing.
  • The Makers of the WHOLLY® GUACAMOLE Brand Honor Jacqueline Chmielewski as the ‘Ultimate College Football Tailgater’
    Wholly Guacamole

    11/29/2023 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole brand awards $10,000 and year’s supply of WHOLLY® GUACAMOLE products to lucky sweepstakes winner
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    • Herdez habanero hot sauce with plated avocado toast.
  • The Makers of HERDEZ® Brand Salsa Ignite Taste Buds with Hot Sauce Line Expansion and Introduce New Habanero Hot Sauce
    Herdez

    10/26/2023 — ORANGE, Calif.
    Versatile New Hot Sauce Brings Authentic Mexican Flavor and Spicy Heat to Any Cuisine
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    • Francia Raisa with her La Victoria salsas.
  • Actress Francia Raísa and the Makers of LA VICTORIA® Brand Unite to Bring the Flavors of L.A. Mex to Consumers with LA VICTORIA® by Francia Raísa Salsa
    LaVictoria

    10/16/2023 — LOS ANGELES, Calif.
    The limited-time offering will introduce two new LA VICTORIA® Salsa varieties, influenced by Francia Raísa’s iconic family recipes and L.A. upbringing.
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    • Herdez refrigerated entrees.
  • The Makers of the HERDEZ® Brand Expand Mexican Refrigerated Entrées Line with New Barbacoa Variety
    Herdez

    10/04/2023 — ORANGE, Calif.
    Latest Heat-and-Eat Variety from the No. 1 Selling Brand of Salsa in Mexico Serves Up Authentic Mexican Meat in Minutes
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    • Wholly guacamole tailGUACing.
  • The Makers of the WHOLLY® GUACAMOLE Brand to Award $10,000 to the Ultimate College Football Tailgater
    Wholly Guacamole

    09/13/2023 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole kicks off National Guacamole Day and Division I college football season with “Ultimate TailGUACing Tryouts” and chance to win cash prizes and branded swag
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    • Wholly guacamole happy avocado day with avocado characters.
  • The Makers of WHOLLY® AVOCADO are Giving 10 Fans a Chance to Win One Year’s Supply of products – and more – for National Avocado Day
    Wholly Guacamole

    07/31/2023 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole and avocado brand also taps beloved Olympian, Shawn Johnson East, to spotlight versatility and convenience of WHOLLY® AVOCADO products
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    • Herdez logo.
  • This Cinco de Mayo, the Makers of the HERDEZ® Brand Celebrate Mexican-American
    Home Chefs with Authentic Recipes
    Herdez

    05/02/2023 — ORANGE, Calif.
    The HERDEZ® Brand, the no. 1 selling salsa brand in Mexico and one of the fastest growing guacamole brands in the U.S.1, leans into its roots to highlight the bold flavors of Mexican cuisine
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    • Herdez refrigerated entree with tacos.
  • The Makers of the HERDEZ® Brand Introduce Mexican Refrigerated Meats Entrées Featuring True Mexican Flavors
    Herdez

    04/18/2023 — ORANGE, Calif.
    New Heat-and-Serve Mexican Entrées Available in Shredded Chicken and Pork Carnitas Varieties Get Delicious Food on the Table in Less than 10 Minutes
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    • Herdez logo.
  • The Makers of the HERDEZ® Brand Introduce New Refrigerated Salsas Line, Available in Mild, Medium and Chipotle
    Herdez

    04/12/2023 — ORANGE, Calif.
    The HERDEZ® Brand, the No. 1 selling salsa brand in Mexico and one of the fastest growing guacamole brand in the U.S., expands refrigerated dip portfolio with three new salsas
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    • Wholly guacamole breaking news characters.
  • The Makers of WHOLLY® GUACAMOLE Help You Save Time on Game Day By Offering Free Ready-to-Serve Guacamole with Any Instacart Order Feb. 10-12
    Wholly Guacamole

    02/02/2023 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole brand spotlights the delicious convenience of its ready-to-serve guac with freebie for biggest guac-casion of the year, as well as chance to win one year’s supply for one lucky fan
    Read the Release
    • Chi-Chi's logo.
  • The Makers of the CHI-CHI’S® Brand Salsas Celebrate Biggest Football Game of the Year with Chance for 57 Lucky Fans to Win a Year of Free Salsa
    Chi-Chi's

    01/19/2023 — ORANGE, Calif.
    Legendary Salsa Company Commemorates Big Game’s 57th Year with Inflation-Busting Offer
    Read the Release
    • Wholly guacamole guac-o-clock.
  • The Makers of WHOLLY® GUACAMOLE Celebrate National Guacamole Day with Launch of “Guac O’Clock” Campaign
    Wholly Guacamole

    09/14/2022 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole brand supports national nonprofits for social media giveaway to inspire school year meals and snacks
    Read the Release
    • Chi-Chi's graphic.
  • May Celebrations Come Together In A Snap With CHI-CHI’S® Brand Salsas
    Chi-Chi's

    05/05/2022 — ORANGE, Calif.
    Legendary Salsa Maker Shares Simple and Fun Appetizers, Cocktails and Other Recipe Hacks to Take the Stress Out of Seasonal Entertaining
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    • Herdez avocado dip medium.
  • New HERDEZ® Avocado Dip Ready to Shake-up the Growing U.S. Dip Category
    Herdez

    05/03/2022 — ORANGE, Calif.
    Makers of No. 1 selling salsa brand in Mexico introduce new avocado dip featuring bold, authentic, creamy and delicious flavors – perfect for dipping!
    Read the Release
    • La Victoria green and red enchilada sauces.
  • The Makers of LA VICTORIA® Brand Introduce First-Ever Enchilada Sauces in Closable Pouches
    LaVictoria

    04/13/2022 — ORANGE, Calif.
    Same Delicious Red and Green Enchilada Sauces Now Also Available in New Resealable and Pourable Pouches
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    • Donta Hightower partners with Wholly guacamole.
  • The Makers of WHOLLY® GUACAMOLE Partner with New England Linebacker Dont’a Hightower to Spice Up Game Day Entertaining with Two Crave-Worthy Recipes
    Wholly Guacamole

    02/10/2022 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole brand rewards fans with a Gameday Giveaway that includes a year’s supply of guacamole, an autographed WHOLLY® Branded football and more
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    • La Victoria enchilada sauces.
  • The Makers of the LA VICTORIA® Brand Launch New Innovative Enchilada Sauces
    LaVictoria

    10/26/2021 — ORANGE, Calif.
    The Makers of the Popular Salsa Brand Introduce Four New Flavors of Enchilada Sauces to Retail Markets Nationwide
    Read the Release
    • Chi-Chi's flour tortillas with tacos.
  • The Makers of the CHI-CHI’S® Brand Launch Street Taco Style Tortillas
    Chi-Chi's

    10/26/2021 — ORANGE, Calif.
    Popular Mexican Food Brand Introduces Small-sized Tortillas Using Its Authentic Soft Flour Tortilla Recipe—Perfect for Appetizers, Eating On the Go and More
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    • Wholly guacamole don't hit guac bottom.
  • The Makers of WHOLLY® GUACAMOLE Launch Limited-Time “Don’t Hit Guac Bottom” Subscription Box Just in Time for National Guacamole Day, September 16
    Wholly Guacamole

    09/08/2021 — ORANGE, Calif.
    America’s No.1 refrigerated guacamole brand offers five lucky fans a chance to each win a free, six-month supply
    Read the Release
    • Herdez taqueria street sauces.
  • The Makers of the HERDEZ® Brand Expand the HERDEZ TAQUERIA STREET SAUCE® Product Line with New Avocado Cilantro and Cilantro Lime Varieties
    Herdez

    07/07/2021 — ORANGE, Calif.
    New Sauces from the No. 1 Selling Salsa Brand in Mexico Also Feature Updated Label Design
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    • Herdez logo.
  • The Makers of HERDEZ® Brand Salsa Announce the Launch of HERDEZ® Avocado Hot Sauce
    Herdez

    06/23/2021 — Orange, Calif.
    Versatile, Tangy New Hot Sauce is Perfect for Dialing Up the Heat in an Authentic, Vibrant Way
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    • Megamex foods arap en mandil.
  • The Makers of the HERDEZ® Brand and DONA MARIA® Brand Announce Sponsorship for Qualitas of Life Foundation and “Arap en Mandil” Culinary Series
    Herdez

    06/15/2021 — Orange, Calif.
    $20,000 Grant to Award 665 Scholarships, Making an Impact on 165 Families
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    • Megamex foods la victoria summer grilling banner.
  • The Makers of the LA VICTORIA® Brand Fire Up BBQ Season with Tasty Salsas and Encourage Fans to Discover Their Favorite Grilling Personality
    LaVictoria

    06/03/2021 — Orange, Calif.
    Pioneer of Jarred Salsas Inspires Fans to ‘Show Their Flavor’ This Summer
    Read the Release
    • La Victoria logo.
  • The Maker of the LA VICTORIA® Brand Celebrate Cinco de Mayo with Salsa-Inspired Charcuterie Boards
    LaVictoria

    05/03/2021 — Orange, Calif.
    Pioneer of Jarred Salsas Taps Charcuterie Extraordinaire Meg Quinn for Unique Ways to Enhance Your Holiday Spread
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    • Herdez logo.
  • The Makers of HERDEZ® Brand Offer Five Tasty Ways to Celebrate Cinco de Mayo
    Herdez

    05/03/2021 — Orange, Calif.
    Fans Of No. 1 Selling Salsa Brand In Mexico May Enjoy A New Spin On Traditional Celebrations With These Delicious Recipes
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    • Chi-Chi's chief tortilla officer.
  • The Maker of the CHI-CHI’S® Brand Announce First-Ever “Chief Tortilla Officer” in Celebration of Cinco de Mayo
    Chi-Chi's

    05/03/2021 — Orange, Calif.
    Legendary Salsa Brand Taps TikTok Celebrity Matt Peterson to Help Promote Its Tasty Line of Tortillas
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    • Megamex foods tres cocinas product packaging.
  • MegaMex Foods is proud to announce the launch of our new Foodservice brand and products! Introducing TRES COCINAS™ Authentic Pepper Pastes

    04/06/2021 —
    A New Foodservice-exclusive Brand That Delivers Authentic Mexican Flavor Without the Back of House Hassle
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    • Megamex foods wholly guacamole avocado hand insurance.
  • The Makers of WHOLLY® GUACAMOLE Bring Back “Avocado Hand Insurance” to Help Prevent Pre-Game Pitfalls for Football’s Biggest Weekend
    Wholly Guacamole

    01/27/2021 — Orange, Calif.
    Latest Campaign Awards Grand Prize Winner Funds for VIP Hand Model Treatment and Two Additional Fans A Year’s Supply of Guacamole
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    • Megamex foods chi-chi's salsa safely.
  • The Makers of CHI-CHI’S® Brand Salsas Encourage Fans to Avoid Double Dipping and Pledge to “Salsa Safely” for This Year’s Big Game
    Chi-Chi's

    01/25/2021 — Orange, Calif.
    Legendary Salsa Brand to Make Charitable Donation to World Central Kitchen for Everyone Who Takes Pledge
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    • Megamex foods herdez expand traditional guacamole.
  • The Makers of HERDEZ® Brand Salsa Expand with Launch of “Traditional Guacamole” Line
    Herdez

    09/16/2020 — ORANGE, CA
    Top Selling Salsa Brand in Mexico Introduces Refrigerated, Ready-Made Guacamole – Now Available at Select Grocers Nationwide
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    • Megamex foods wholly guacamole pitstop.
  • The Makers of WHOLLY® GUACAMOLE to Offer Free Guac at “The Pit Stop” in Dallas to Celebrate National Guacamole Day, September 16
    Wholly Guacamole

    09/14/2020 — ORANGE, Calif.
    Avocado Lovers Also Have Chance to Win Free Guacamole for A Year in Exchange for Their Tricky Avocados
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    • Megamex foods wholly avocado diced and smashed release image.
  • The Makers of the WHOLLY® Brand Announce New Diced and Smashed Avocado Under WHOLLY® AVOCADO Brand

    06/18/2020 — ORANGE, Calif.
    Innovative new products provide always-ripe solution to unpredictable avocados
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    • Megamex foods la victoria logo with yellow background.
  • The Makers of the LA VICTORIA® Brand Share Four Delicious Ways to Elevate Flavor at Home with Basic Pantry Staples

    06/17/2020 — ORANGE, Calif.
    Leading Pioneer of Jarred Salsas Offers Recipes to Enhance Home-Cooked Meals with Unique Flavor Fusions
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    • Megamex foods herdez cremosa product launch image.
  • The Makers of the HERDEZ® Guacamole Salsa Expand with Launch of “Salsa Cremosa” Line

    05/27/2020 — ORANGE, Calif.
    The No. 1 Selling Salsa Brand in Mexico Introduces Creamy Cilantro Lime, Chipotle and Roasted Poblano Varieties at Select Grocers Nationwide
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    • MegaMex foods logo.
  • MegaMex Foods Donating $100,000 in Cash and Products to COVID-19 Relief Efforts

    05/12/2020 — ORANGE, Calif.
    MegaMex Foods, a leader in the Mexican foods category, has announced donations of cash and products totaling $100,000 to help with COVID-19 relief efforts.
    Read the Release
    • Megamex foods singo de mayo banner.
  • The Makers of the CHI-CHI’S® Brand to Celebrate Cinco de Mayo with Live Virtual Mariachi Performances
    Chi-Chi's

    05/01/2020 — ORANGE, Calif.
    Legendary Salsa Brand Partners with the Mariachi Heritage Foundation for Drop-In Zoom Concerts All Day, May 5
    Read the Release
    • Megamex foods logo.
  • MegaMex Foods Launches New Purpose Statement and Corporate Brand

    02/07/2020 — ORANGE, Calif.
    MegaMex Foods, a leader in the $6.5 billion Mexican foods category, is marking its 10th anniversary by unveiling a new corporate logo and purpose statement, “Reimagining Mexican Flavor.”
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    • Megamex foods wholly guacamole avocado hand insurance claim.
  • The Makers of WHOLLY® GUACAMOLE to Provide “Avocado Hand Insurance” for the Biggest Weekend in Football

    01/24/2020 — ORANGE, Calif.
    America’s #1 Refrigerated Guacamole Brand Promotes its Ready-to-Serve Bowls with a Chance for Free “Avocado Hand Insurance” for 54 Lucky Fans
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    • Megamex foods valentines day chips with guacamole.
  • The Makers of WHOLLY® GUACAMOLE Celebrate National Guacamole Day with Free Guacamole for a Year for Five Lucky Winners
    Wholly Guacamole

    09/16/2019 — ORANGE, Calif.
    America’s #1 Refrigerated Guacamole Brand Taps Former “Bachelorette” for Favorite, Crowd-Pleasing Appetizer Hacks
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    • Megamex foods la victoria chicken quesadillas.
  • The Maker of the LA VICTORIA® Brand Celebrates Back-to-School with A+ Dinner Recipes
    LaVictoria

    09/01/2019 — ORANGE, Calif.
    Leading Pioneer of Jarred Salsas Helps Families Ease Into the Busy Season with Flavorful, Veggie-Loaded Dinner Solutions
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    • Megamex foods herdez tortilla chips and chicharrones.
  • MegaMex Foods and Herdez S.A. de C.V. announce new licensing agreement with UTZ Quality Foods
    Herdez

    08/12/2019 — ORANGE, Calif.
    Read the Release
    • Megamex foods la victoria organic salsa.
  • The Makers of the LA VICTORIA® Brand Debut New Line of Fresh and Flavorful Organic Salsas
    LaVictoria

    07/09/2019 — ORANGE, Calif.
    Leading Pioneer of Jarred Salsas Unveils Delicious Organic Innovations
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    • Megamex foods herdez guacamole salsa southwest cobb salad.
  • The Makers of HERDEZ® Brand Offer Five Unexpected Ways to Celebrate National Salsa Month
    Herdez

    05/08/2019 — ORANGE, CA
    #1 Selling Salsa in Mexico Helps People Add Authentic Mexican Flavor to Favorite Dishes
    Read the Release
    • Megamex foods taco cones from Chi'Chi's.
  • MegaMex Foods, LLC Offers Last-Minute Entertaining Tips for Cinco De Mayo
    Chi-Chi's

    04/30/2019 — ORANGE, CA
    Crowd-Favorite Salsa Brand Encourages Consumers to “Salsabrate” All Year Long with Everyday Advice from Lifestyle and Culinary Expert Parker Wallace
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    • Megamex foods leave tricky avocados to us banner.
  • The Makers of WHOLLY® GUACAMOLE Ignite Conversation Around Fussy Avocados with New Campaign: “ALL REAL. NO DRAMA.™”

    04/17/2019 — ORANGE, Calif.
    America’s No. 1 Refrigerated Guacamole Debuts Troupe of Characters to Convey Brand’s Commitment to Helping People Enjoy Avocados Without the Hassle
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    • Megamex foods chicken quesadilla with wholly guacamole spicy guacamole.
  • The Makers of the WHOLLY GUACAMOLE® Brand Take the Guesswork Out of Game Day Guacamole
    Wholly Guacamole

    01/23/2019 — ORANGE, Calif.
    America’s No. 1 Refrigerated Guacamole is the Touchdown You Need for Delicious Entertaining—Without Tricky Avocados
    Read the Release
    • Megamex foods ahi tuna with guacamole in a cup.
  • The Makers of the WHOLLY GUACAMOLE® Brand Celebrate National Guacamole Day on Sept. 16 with Free Guac and Collaboration with Celebrity Food Guru Antoni Porowski
    Wholly Guacamole

    10/09/2018 — ORANGE, Calif.
    Read the Release
    • Megamex foods herdez drawing contest.
  • Iconic Salsa Brand Invites Los Angeles Artists to Vie for Chance to Win $7,500
    LaVictoria

    11/05/2017 — Orange, Calif.
    Read the Release
    • Megamex foods chips and wholly guacamole classic guac.
  • The WHOLLY GUACAMOLE® Brand Introduces First-Ever Guacamole Lounge
    Wholly Guacamole

    06/01/2017 — ORANGE, Calif.
    America’s #1 Refrigerated Guacamole’s “The Guac Stop” Inspires People to Live Wholly
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    • Megamex foods Chi-Chi's 7 layer dip.
  • The Makers of the CHI-CHI’S® Brand Share Tips for Throwing the Ultimate Cinco de Mayo Fiesta
    Chi-Chi's

    04/27/2017 — ORANGE, Calif.
    Premier Mexican food maker highlights five essentials for a festive gathering
    Read the Release
    • Megamex foods la victoria art.
  • LA VICTORIA® Brand Celebrates 100 Years of Exciting Flavors and Simple Ingredients
    LaVictoria

    04/18/2017 — ORANGE, Calif.
    The Makers of the First Jarred Salsa in the U.S. to Host Series of Dinner Parties to Honor Century-Long Legacy
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    • Megamex foods la victoria art.
  • The Makers of The HERDEZ® Brand Commission Art Work Through Unique Day of the Dead Custom Page Coloring Contest
    Herdez

    05/10/2016 — ORANGE, Calif.
    $3,000 to Be Awarded to One Lucky Grand Prize Winner
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